PwC thought leadership reports '100 per cent AI generated'
PwC thought leadership reports '100 per cent AI generated'
PwC thought leadership reports '100 per cent AI generated'
PwC was found to have published four 'thought leadership' reports that show a pattern of irresponsible AI usage, resulting in hallucinated citations.
The Big Four giant PwC has been found to have published four ‘thought leadership’ reports that show a pattern of irresponsible AI usage, including hallucinated citations and fabricated claims.
A probe by GPTZero, a company that makes AI detection software, focused on four reports published between 2024 and 2026 by PwC Middle East and found they were riddled with unverifiable information, with one of the reports flagged as 100 per cent AI-generated.
According to the AI detection firm, there was an 84 per cent chance that PwC’s 2025 report ‘Transforming Governance’ was entirely AI-generated, rising to 100 per cent when excluding the reference section.